New Beauty Fluids from BABOR Touted as Secrets to Eternal Youth

Palm Beach, FL – June 12^nd, 2007 – Butterflies are regarded as heralds of spring and also symbolize sensuality. Inspired by their beauty and lightness, BABOR’s latest Spring ampoules are presented in gorgeous, vibrant packaging in hues of lilac – adorned with a colorful corresponding butterfly.

To coincide with the beginning of the Spring season, which signals the renewal of all life, DIRECT BEAUTY FLUID will pamper the skin with active skin care ingredients that produce instantly visible effects. Packaged in a three-ampoule trial set, DIRECT BEAUTY FLUID is intended as an intensive three-day treatment—one 2ml ampoule each day. “The 3-ampoule set gives clients who may never have tried a beauty fluid an opportunity to experience something very special and see the immediate results,” says Paula Derrick, vice president of sales for BABOR Cosmetics America.

DIRECT BEAUTY FLUID, touted as the “secret” elixir of eternal youth, contains sesame protein, silk extract, witch hazel and cucumber. The concentrate transforms tired skin, creating a radiant, youthful-looking complexion for special occasions. A sesame protein – called Sesaflash – firms the skin as soon as the fluid is applied and has a long-lasting firming effect. The new beauty fluid also contains micro-pigments that brighten the skin, making fine lines literally vanish from sight.

COLLAGEN BOOSTER beauty fluid stimulates collagen production in the skin and reorganizes the collagen fibers into a firm, regular structure, leaving skin looking instantly fresher and more radiant. The principle behind this is relatively simple, yet effective. Fibroblasts are responsible for the production of new collagen fibers. Their activity is stimulated when a certain protein comes into play. Although this protein is present in the skin, it needs stimulation, which BABOR specifically provides in the form of a Tripeptide. This triggers a sort of chain reaction, which resembles the wound healing process. The skin reacts in the same way as it does when naturally regenerating itself after minor injuries and breaks in the connective tissue. The only difference is that this reaction is not caused by a wound, but by the deliberate introduction of the tripeptide, which then sets in motion the process that ultimately accelerates the production of new collagen fibers. The impact on skin elasticity is immediately and clearly visible—it increases, as does the flexibility of the skin.

The BABOR Beauty Fluid Program offers the perfect intensive care concentrate for every skin type, condition, problem or situation. Spa and Wellness Center clients will benefit from adding these fluids to their daily skin care regimen—especially if they prefer a natural approach to skin care as opposed to cosmetic surgery and anti-aging injections to produce maximum results.

The suggested retail price for DIRECT BEAUTY FLUID is $15 for the three (3) 2 ml ampoule intensive treatment set. The week-long COLLAGEN BOOSTER treatment set, packaged in a seven (7) 2 ml ampoule sleeve is priced at $38.00. Both fluids will be available in specialty stores offering skin care services, luxury spas, leading day spas, at the BABOR Institut and at babor.com by the end of June.