BABOR Set to Launch Innovative WRINKLE FILLER That Flattens Wrinkles from the Inside Out

Palm Beach, FL – October 12^th, 2006 – The market for anti-aging products continues to grow as consumers relentlessly seek out new and more sophisticated techniques to turn back the clock and stop time. The search however, just got easier. Injections, lasers and the scalpel are now a thing of the past thanks to BABOR’s new cosmetic wrinkle filling formulation—WRINKLE FILLER. This new aesthetic innovation, developed by the scientists and researchers at the BABOR Laboratories, achieves the wrinkle-filling effect of a subcutaneous injection by working from the inside out, providing a real alternative to invasive medical procedures, but is topically applied.

Wrinkle filler choices of the past were either a surface film—almost like clear nail polish or a spackling compound, used like a concealer. BABOR’s approach is quite different. Its new WRINKLE FILLER contains microscopic Hyaluronic Filling Spheres^®, the delivery vehicles for freeze-dried hyaluronic acid, which is found naturally in the human epidermis and binds 200 times its weight in water. The hyaluronic acid molecules, when freeze-dried, shrink to one third their normal size. When WRINKLE FILLER is applied, the spheres are infused into the skin and, thanks to their minute size, penetrate the epidermis to the deepest levels. Once the microspheres come in contact with warmth and moisture, they dissolve and the hyaluronic acid molecules swell to three times their size expanding the tissue beneath the wrinkle—literally pushing the skin outward.

“The effect of reactivating the freeze-dried hyaluronic acid molecules after delivering them to the deepest epidermal layers is incredible”, states Dr. Paul Cain, president and CEO of BABOR Cosmetics America, ”The filler takes effect after about an hour and lasts all day, due to the network-like structure that is formed on the uppermost layer of the skin—smoothing out wrinkles.”

Beyond the cosmetic effect, the skin’s natural matrix improves with the regular use of BABOR’s WRINKLE FILLER because it stimulates collagen synthesis and strengthens the collagen structure. This innovative product, designed for daily use, is rich in polysaccharides, amino acids and vitamins, and protects the cells against oxidative stress. Thanks to its smooth texture it is also an ideal make-up base.

The suggested retail price BABOR’s WRINKLE FILLER is $60 and the product will be available specialty stores offering skincare services, luxury spas, leading day spas, at the BABOR Institut and at babor.com beginning in December 2006.

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ABOUT BABOR: Based in Aachen, Germany, Dr. BABOR G.M.B.H and Co. is the leading, professionally sold skin care system in Continental Europe and recognized as one of the most trusted brands in the industry today. Blending the best of nature with the most technologically advanced science, the BABOR skin care product line encompasses a wide range of systems designed to offer innovative solutions and luxurious treatments. Each system has been carefully developed and vigorously tested in BABOR’s own laboratories in Germany to produce benefits with proven effectiveness for every skin type and condition.

Cultivated from hundreds of different species, the plant extract ingredients used in BABOR products are cold-pressed to protect their delicate ecological balance. These natural materials, combined with leading edge scientific technology, maximize transdermal penetration, nutrient delivery and anti-oxidant time release to make the most of bio-intelligent reactivity.

With names like BABOR YOUNG for the twenty something set; SKIN CARE SYSTEM GOLD for women in their 30s; HIGH SKIN REFINER for those over 40 and SELECTION, formulated with champagne extract for skin over 50, individual systems include everything from cleansers to night creams. Each system also provides solutions that target specific skin types like oily, normal, combination and dry. In a category by itself is BABOR’s SeaCreation™, an anti-aging smart cream with pearl protein, sea silk and thermophilus that counteracts the process of aging—almost immediately.

With its U.S. flagship spa, BABOR Institut & Spa, located in Palm Beach, Florida, BABOR enjoys a position of prestige among exclusive resort and destination spas in including The Ritz Carlton Spas, and The Four Seasons in Chicago, Dallas and New York City. Specialty and retail venues include Takashimaya, Nordstrom and Parisian. Plans for 2007 include several new product launches and a continuing expansion into luxury spas, leading day spas and specialty store distribution.