BABOR MIMICAL CONTROL CREAM + Q10: The New Formula with Coenzyme Q10 Targets Facial Expression Lines

BABOR MIMICAL CONTROL CREAM + Q10: The New Formula with Coenzyme Q10 Targets Facial Expression Lines

Palm Beach, FL – September 30^th, 2006 ― Life is full of emotions. The way we express them is part of our personality, and our individual charm. Our facial expressions reflect our feelings, reinforce what we say, and also convey messages. But the downside is that laughter, smiling and frowning inevitably leave their mark – and over time, these facial expressions cause microtensions in the skin. Since the muscle cells are under constant mechanical strain, and our facial muscles contract and relax more than 30,000 times a day, our skin reacts by forming expression lines.

Laughter and facial expressions are important because every positive emotion enhances our physical and mental health. Laughter inhibits the release of stress-related hormones and ensures that our body pours out more “happiness hormones” or endorphins. Altogether, it takes 17 muscles to produce a really vigorous, heartfelt laugh. Children find reasons to laugh about 400 times a day, while adults make do with about 15 occasions per day. But people who enjoy laughing are more relaxed and sociable, and they seem to deal with their feelings and emotional needs better. Looking good also boosts self-confidence and awakens creative potential.

BABOR MIMICAL CONTROL CREAM + Q10 – Claim of effectiveness

Since our facial expressions tell a story, at BABOR we prefer to gently control expression lines—without Botox or surgical intervention. The new MIMICAL CONTROL formula developed by BABOR is an innovative system with an effective dual action that combines three components proven to reduce expression lines and leave facial features looking younger and smoother.

How does the MIMICAL CONTROL SYSTEM work?

The first component, an innovative protein compound blocks the necessary nerve impulses that cause constant muscle contractions. This active ingredient “imitates” the Botox effect, and blocks the natural messenger molecules that trigger nerve impulses in the muscles. Up until the age of 30, the cells recover quickly from these muscle contractions. As time goes by, the fibroblasts – the cells that make the supportive collagen and elastin fibers deep down in the dermis – do not relax any more. These microtensions then cause expression lines.

The second important component and active ingredient is an extract of Helichrysum italicum (curry plant), which grows wild in Mediterranean regions. This active ingredient relaxes the facial muscles by releasing the microtensions in the skin and combats the loss of elasticity.

Helichrysum italicum promotes the production of happiness hormones, or endorphins, in the skin. These so-called neurotransmitters act like natural messenger substances, and convey a sense of well-being and happiness. Their cosmetic effect is considerable. Endorphins stimulate the skin cells that are actively involved in combating aging. Keratinocytes, responsible for the appearance of the surface of the skin, gently smooth out the first lines, giving the skin a beautifully relaxed and youthful appearance.

The third component is coenzyme Q10, found naturally in the body. Coenzymes are essential for the functioning of enzymes. Without them, cells cannot breathe, nourish, protect or renew themselves. Q10 is an excellent anti-oxidant and protects against free radicals and helps to ensure that damage does not occur to the cells.

The aging process and increased stress cause the concentration of coenzyme Q10 in the cells to decline. As a result, skin loses energy, cell renewal slows down and the first signs of aging become visible. Coenzyme Q10 activates the cell’s “power houses” and promotes cell regeneration—significantly reducing fine lines and wrinkles.

In addition to the three components of MIMICAL CONTROL CREAM + Q10, the 24-hour cream contains natural oils extracted from macadamia nuts, avocados and sesame, which condition the skin, vitamin E, which provides protection against free radicals and harmful environmental influences and panthenol that has a calming and moisturizing effect.

Relax and face the future with a smile

Relax. Enjoy your expression lines with BABOR’s new trend-setting MIMICAL CONTROL CREAM + Q10. Apply mornings and evenings to the face, neck and décolleté. The new 24-hour cream, suitable for all skin types contains a fresh, tropical scent formulated with passion fruit, melon, mango and grapefruit.

BABOR will begin shipping MIMICAL CONTROL CREAM + Q10, with a suggested retail price of $75, early Fall 2006.

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ABOUT BABOR: Based in Aachen, Germany, Dr. BABOR G.M.B.H and Co. is the leading, professionally sold, skin care system in Continental Europe and recognized as one of the most trusted brands in the industry today. Blending the best of nature with the most technologically advanced science, the BABOR skin care product line encompasses a wide range of systems designed to offer innovative solutions and luxurious treatments. Each system has been carefully developed and vigorously tested in BABOR’s own laboratories in Germany to produce benefits with proven effectiveness for every skin type and condition.

Cultivated from hundreds of different species, the plant extract ingredients used in BABOR products are cold-pressed to protect their delicate ecological balance. These natural materials, combined with leading edge scientific technology, maximize transdermal penetration, nutrient delivery and anti-oxidant time release to make the most of bio-intelligent reactivity.

With names like BABOR Young for the twenty something set; Skin Care System Gold for women in their 30s; High Skin Refiner for those over 40 and Selection, formulated with champagne extract for skin over 50, individual systems include everything from cleansers to night creams. Each system also provides solutions that target specific skin types like oily, normal, combination and dry. In a category by itself is BABOR’s SeaCreation, an anti-aging smart cream with pearl protein, sea silk and thermophilus that counteracts the process of aging—almost immediately.

With its US flagship spa BABOR Institut located in Palm Beach, Florida, BABOR enjoys a position of prestige among exclusive resort and destination spas in including The Ritz Carlton Spas, and The Four Seasons in Chicago, Dallas and New York City. Specialty and retail venues include Takashimaya, Nordstrom and Parisian. Plans for 2006 include several new product launches and a continuing expansion into luxury spas, leading day spas and specialty store distribution.