BABOR Adds Two New Products to Existing Cleansing Line

Palm Beach, FL, September 3^rd, 2006 – Simple, fast and thorough. To keep up with the ever increasing demanding pace of daily life, BABOR Cosmetics has added two new cleansers to their existing line that easily meet these requirements. The new cleansers also meet consumer demand for the unique, cushiony-soft texture of foam and state-of-the-art formulations.

Considered the first step to beautiful skin, and the optimal preparation for treatments with any BABOR skincare system, BABOR’s cleansing system now encompasses 16 different products. The new Cleansing mild cleanser foam and Cleansing gel & tonic 2 in 1, fit seamlessly into BABOR’s existing concept, which is tailored to individual skin needs, age, type and condition.

With its light consistency, the soft cleansing foam is designed for all skin types, while the two-in-one cleansing gel is a refreshing cleansing experience for younger skin, especially acne prone, and leaves the complexion looking beautifully soft and clear. Whether these two practical newcomers are used in the morning to freshen the skin or in the evening to remove unwanted impurities, they provide the ideal basis for subsequent skincare products.

BABOR CLEANSING mild cleanser foam

This gentle foam was developed in order to provide an ideal cleansing product for all skin types. The soft consistency and the natural active ingredients are particularly well tolerated by dry and sensitive skin. When pumped, the milky liquid is transformed into a rich, creamy foam which gently pampers the skin. This plant-based cleanser contains an extract of the African moringa tree to bind dirt particles and harmful substances on the skin and deep-cleanse the pores. In addition, the active ingredients panthenol and glycerin are intensively moisturizing. Bisabolol, the essence of the chamomile extract azulene, calms the skin and soothes irritations, leaving the skin beautifully relaxed. The result: a fresh and radiant complexion – the perfect way to start and end the day!

BABOR CLEANSING gel & tonic 2 in 1

The refreshing doubly active cleansing gel and tonic is designed for normal skin as well as for oily and combination skin. The new two-in-one product provides a fast and easy way to deep-cleanse the skin. Extracts of horsetail and pansy effectively combat blemishes. Ethanol leaves the skin feeling refreshed and has an anti-bacterial effect. In addition, panthenol calms the skin during a daily skincare routine. The result is visibly soft and clean skin, which is ideally prepared for subsequent BABOR face care products.

BABOR plans to begin shipping the new products in June as stand-alone items. BABOR CLEANSING mild cleanser foam will have a suggested retail price of $$$ and BABOR CLEANSING gel & tonic 2 in 1 will be priced at $$$.

ABOUT BABOR: Based in Aachen, Germany, Dr. BABOR G.M.B.H and Co. is the leading, professionally sold, skin care system in Continental Europe and recognized as one of the most trusted brands in the industry today. Blending the best of nature with the most technologically advanced science, the BABOR skin care product line encompasses a wide range of systems designed to offer innovative solutions and luxurious treatments. Each system has been carefully developed and vigorously tested in BABOR’s own laboratories in Germany to produce benefits with proven effectiveness for every skin type and condition.

Cultivated from hundreds of different species, the plant extract ingredients used in BABOR products are cold-pressed to protect their delicate ecological balance. These natural materials, combined with leading edge scientific technology, maximize transdermal penetration, nutrient delivery and anti-oxidant time release to make the most of bio-intelligent reactivity.

With names like BABOR Young for the twenty something set; Skin Care System Gold for women in their 30s; High Skin Refiner for those over 40 and Selection, formulated with champagne extract for skin over 50, individual systems include everything from cleansers to night creams. Each system also provides solutions that target specific skin types like oily, normal, combination and dry. In a category by itself is BABOR’s SeaCreation, an anti-aging smart cream with pearl protein, sea silk and thermophilus that counteracts the process of aging—almost immediately.

With its US flagship spa BABOR Institut located in Palm Beach, Florida, BABOR enjoys a position of prestige among exclusive resort and destination spas in including The Ritz Carlton Spas, and The Four Seasons in Chicago, Dallas and New York City. Specialty and retail venues include Takashimaya, Nordstrom and Parisian. Plans for 2006 include several new product launches and a continuing expansion into luxury spas, leading day spas and specialty store distribution.