BABOR to Launch MOIST INTENSE CREAM - A Triple-action Hydrator with New, Plant-based Active Ingredients

Palm Beach, FL – September 1st, 2006 – Continuing its homeopathic approach to skincare, BABOR Cosmetics will introduce a new 24-hour moisturizer this Fall, MOIST INTENSE CREAM, which contains pomegranate extract―giving consumers yet another choice to help achieve and maintain beautiful skin for life.

Fruits contain a number of vitamins and minerals that are used as supplements to treat everyday illnesses. Now, research suggests that common fruit extracts may have significant clinical benefits on cellular health—preserving the integrity of the cell. Our skin cells are connected by thousands of microfine water channels, or aquaporines, which transport moisture down to the deepest layers of our skin. As we age, these channels decline in number, reducing the supply of moisture to our skin.

Extract of pomegranate helps to restore the natural circulation of water to the skin, allowing moisture to flow again optimally between the cells and the skin’s layers by rejuvenating the delicate water channels.

MOIST INTENSE CREAM, dubbed the triple hydrator, also quenches skin’s thirst by supplying and replenishing the skin’s reservoirs with the aid of aquacacteen, an extract of Mexican cactus. BABOR scientists also added hyaluronic acid, which occurs naturally in the skin and binds moisture—protecting the skin against dehydration. Plant-based hyaluronic acid is a combination of amino acids, urea, lactates and polysaccharides and is also known as phytaluronate.

With this combination of the three natural moisturizers, MOIST INTENSE CREAM, a light formulation with a soft consistency suitable for all skin types, will have a suggested retail price of $35 and be available at luxury spas, leading day spas and specialty stores beginning early Fall 2006.

# # # #

ABOUT BABOR: Based in Aachen, Germany, Dr. BABOR G.M.B.H and Co. is the leading, professionally sold skin care system in Continental Europe and recognized as one of the most trusted brands in the industry today. Blending the best of nature with the most technologically advanced science, the BABOR skin care product line encompasses a wide range of systems designed to offer innovative solutions and luxurious treatments. Each system has been carefully developed and vigorously tested in BABOR’s own laboratories in Germany to produce benefits with proven effectiveness for every skin type and condition.

Cultivated from hundreds of different species, the plant extract ingredients used in BABOR products are cold-pressed to protect their delicate ecological balance. These natural materials, combined with leading edge scientific technology, maximize transdermal penetration, nutrient delivery and anti-oxidant time release to make the most of bio-intelligent reactivity.

With names like BABOR YOUNG for the twenty something set; SKIN CARE SYSTEM GOLD for women in their 30s; HIGH SKIN REFINER for those over 40 and SELECTION, formulated with champagne extract for skin over 50, individual systems include everything from cleansers to night creams. Each system also provides solutions that target specific skin types like oily, normal, combination and dry. In a category by itself is BABOR’s SeaCreation™, an anti-aging smart cream with pearl protein, sea silk and thermophilus that counteracts the process of aging—almost immediately.

With its U.S. flagship spa, BABOR Institut, located in Palm Beach, Florida, BABOR enjoys a position of prestige among exclusive resort and destination spas in including The Ritz Carlton Spas, and The Four Seasons in Chicago, Dallas and New York City. Specialty and retail venues include Takashimaya, Nordstrom and Parisian. Plans for 2007 include several new product launches and a continuing expansion into luxury spas, leading day spas and specialty store distribution.