BABOR Cosmetics 561.802.6154
Courtney Regan
Director of Marketing & Public Relations
cregan@babor.com
BABOR Expands Asian-Inspired ScenTao Line for Fall 2006
Palm Beach, FL July 6, 2006 – This fall, BABOR Cosmetics will give it customers two more reasons to wrap themselves in sensuous luxury with the introduction of a new Bath & Shower Oil and Body Foam to the Asian-inspired ScenTao collection of wellness body care products designed to promote a aura of well-being through holistic ingredients and wellness fragrance.
ScenTao Bath & Shower Oil transforms your daily shower into a healthy moisturizing experience with soothing, replenishing oils to pamper, re-hydrate and condition skin as you bathe. After bathing, smooth the gentle fragrant ScenTao Body Foam to the skin for an intense moisturizing treatment. The foam leaves the skin feeling silky smooth while the subtle lingering scent prolongs a sense of tranquility.
The effectiveness of the ScenTao products lie in BABOR’s unique Anti-Stress Complex, an exclusive blend of active Asian ingredients and the specially developed refreshing aromatherapy and wellness formula. The Anti-Stress Complex strengthens the skin’s natural defenses and promotes its natural balance derived from:
• Green tea which prevents the formation of free radicals and combats the effects of premature, light-induced aging.
• Ginkgo which helps to protect against environmental stress and, in the Far East, is a symbol of life, healing and miraculous powers
• Ginseng – the root of eternal life – which promotes cell regeneration and regulates moisture to ensure healthy, supple skin.
These three precious extracts combined with other active ingredients from Asia like Jujube extract, macadamia nut oil and rice germ oil contribute to the distinct wellness effect that characterizes the ScenTao line.
Embodying the principles of aromachology which defines the effects of certain fragrances on the mind and body, the ScenTao products are imbued with a fresh and energizing scent. A tangy-fruity head note is composed of bergamot, lemon, orange, apple blossom and apricot to promotes an enhanced sense of well-being. The floral-green heart note is reminiscent of white lilies, freesia, jasmine and green tea with a hint of cardamom. The base note, a combination of musk, nutmeg and sandalwood, creates a feeling of warmth and harmony.
“Consumer demand for less invasive wellness skincare is a steadily growing trend”, observes Dr. Paul Cain, President and CEO of BABOR Cosmetics North America, adding, “BABOR is aggressively meeting that demand by expanding our existing lines with exciting new products that nurture the body, the mind and the soul”.
BABOR will begin shipping the ScenTao Bath & Shower Oil and ScenTao Body Foam in July 2006 as stand-alone items. Both products will have a suggested retail price of $30.00. BABOR skin care products are available at fine spas, ret
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