BABOR Adds New Products and Reformulates and Repackages Best Selling Body Line

Palm Beach, FL– June 2^nd, 2006 – With eight percent sustained growth in the worldwide sales of body products and an ever decreasing shelf-life for these products, BABOR Cosmetics has responded to market demand by introducing a comprehensive reformulation and repackaging of their highly successful BODY LINE THERMAL system and has added several new products to the line as well.

BODY LINE THERMAL, which encompasses a dozen different body products, has always contained treasures from the sea like marine algae, trace minerals, amino acids and vitamins. Emphasizing the natural properties of the brand, BABOR’s scientists have added three unique ingredients, all native to the Eifel region of Germany, that make BODY LINE THERMAL exclusive to the market today. The new active ingredients include thermal spring water; Zeolite and Elsberry extract which work together to maximize re-mineralization detoxification and firming of the skin.

Thermal Spring Water from Aachen

The exceptional healing properties of Aachen’s thermal springs were discovered more than 2,000 years ago and rumored to be Casanova’s favorite retreat to rebuild his strength. Today, its curative waters are valued in the treatment of skin diseases. With temperatures ranging between 45° and 75˚ Celsius, Aachen’s thermal water—the hottest spring water north of the Alps—contain minerals and trace elements, such as sodium, magnesium, calcium, zinc and iron that are vital to the skin’s natural balance and good health, reinforcing the skin’s the immune system.

Zeolite, the Natural Detoxifier

The detox volcanic mineral Zeolite from the Eiffel Mountains works on the skin as a minor biocatalyst. With the aid of state-of-the-art technology, Zeolite is micronized or ground down to the size of nano-particles to purify and detoxify the skin cells, stimulating the metabolic process to optimize the skin’s natural defense mechanisms.

The Firming Effects of Elsberry

With origins in Europe, the rare Elsberry tree grows in limy soil to heights of 16-65 feet. Eclectic wines and liqueurs made from Elsberry are coveted by inhabitants of the region and the trees’ wood, which is stronger than mahogany or oak, is in high demand from sculptors worldwide.

Discovered and patented for cosmetic use, Elsberry is grown on the company’s private plantation, freshly extracted and infused into all BODY LINE THERMAL products which give the products an incredibly seductive scent.

Fortified by these anti-aging superstars that keep the body youthful, BLT now ensures an exceptionally intense therapeutic experience. In addition, the products now have a refreshing new fragrance and packaging. BODY LINE THERMAL now includes Refreshing Shower Gel, Body Peeling Gel, Firming Body Lotion, Thermal Spray, Vitamin ACE Body, Hand & Nail Repair, Hand & Feet Smoother, Cooling Leg Gel, Lifting Bust & Body Cream, Deodorant Cream, and Stop Cellulite Gel ranging in price from $20-$70 and will be available in specialty stores, luxury spas, leading day spas and at BABOR Institut and babor.com by August.

ABOUT BABOR: Based in Aachen, Germany, Dr. BABOR G.m.b.H and Co. is the leading, professionally sold, skin care system in Continental Europe and recognized as one of the most trusted brands in the industry today. Blending the best of nature with the most technologically advanced science, the BABOR skin care product line encompasses a wide range of systems designed to offer innovative solutions and luxurious treatments. Each system has been carefully developed and vigorously tested in BABOR’s own laboratories in Germany to produce benefits with proven effectiveness for every skin type and condition.

Cultivated from hundreds of different species, the plant extract ingredients used in BABOR products are cold-pressed to protect their delicate ecological balance. These natural materials, combined with leading edge scientific technology, maximize transdermal penetration, nutrient delivery and anti-oxidant time release to make the most of bio-intelligent reactivity.

With names like BABOR Young for the twenty something set; Skin Care System Gold for women in their 30s; High Skin Refiner for those over 40 and Selection, formulated with champagne extract for skin over 50, individual systems include everything from cleansers to night creams. Each system also provides solutions that target specific skin types like oily, normal, combination and dry. In a category by itself is BABOR’s SeaCreation, an anti-aging smart cream with pearl protein, sea silk and thermophilus that counteracts the process of aging—almost immediately.

With its US flagship spa BABOR Institut located in Palm Beach, Florida, BABOR enjoys a position of prestige among exclusive resort and destination spas in including The Ritz Carlton Spas, and The Four Seasons in Chicago, Dallas and New York City. Specialty and retail venues include Takashimaya, Nordstrom and Parisian. Plans for 2006 include several new product launches and a continuing expansion into luxury spas, leading day spas and specialty store distribution.